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Club Frienchy
Business Plan
May 2023

Phone      786 325 6928
Email       bonjour@clubfrienchy.com
Website   clubfrienchy.com

Contact    Jean-Raphael Fischer / CEO

Executive Summary

Club Frienchy is an online-only virtual restaurant that specializes in producing and delivering tartes flambées.      

Our unique business model allows us to leverage existing restaurants to produce our products, and we rely on third-party delivery services to bring them directly to our customers' doorsteps. 

The unique concept of Club Frienchy is the convenience and shelf life of its tartes flambées that are vacuum-sealed, which can last up to 10 days in our customers' fridge. 

By producing our tarte flambées in this way, we offer our customers an easy and fast way to enjoy a tasty and fresh meal without leaving their homes. It's like a private chef in their kitchen but without the attitude and fancy hat. No more soggy and cold food delivered.

 

 

Market Analysis

The COVID-19 pandemic has accelerated the shift towards online ordering and delivery, making it an ideal time for an online-only virtual restaurant to enter the market.

The online food market has grown tremendously in recent years due to the increasing popularity of online food delivery services. Their convenience and accessibility have propelled them into the mainstream. Companies like Uber Eats, DoorDash, Grubhub, and Postmates have disrupted the traditional restaurant experience by providing a seamless platform for ordering meals online. This shift has catered to the evolving lifestyles of busy individuals who seek quick and hassle-free dining options.

One of the key drivers behind the success of food delivery services is the ease of use of mobile apps and websites, allowing customers to browse through a plethora of restaurant options, customize their orders, and have meals delivered right to their doorstep. The advent of GPS tracking has further enhanced the customer experience, providing real-time updates on the status of deliveries.

According to Statista, the global online food delivery market size is expected to reach $182 billion by 2024.

The demand for high-quality, fresh, and convenient meals is on the rise, and consumers are increasingly turning to online-only restaurants like Club Frienchy to satisfy these needs. 

Our unique proposition of vacuum-sealed tarte flambées is a relatively new concept, and we believe this has the potential to capture a significant share of the market due to its convenience and freshness.

Our target market includes busy professionals, students, and families who value convenience and affordability.

With the increase in remote work and online education, our online-only model will appeal to customers who want to order food quickly and easily from their smartphones.

The booming era of food delivery and virtual restaurants in the USA has reshaped the culinary landscape, offering unparalleled convenience and variety to consumers while providing a platform for culinary experimentation and business growth. As technology continues to advance and consumer expectations evolve, this transformative trend is set to further revolutionize the way Americans enjoy their meals, making food delivery and virtual restaurants like Club Frienchy an integral part of the future of dining.

 

 

Products and Services

Club Frienchy specializes in creating tartes flambées recipes, a traditional French dish that is popular worldwide.

It's like a pizza but with a thin, crispy crust, up to 50% less calories and delightful flavors.

Tartes flambées are made using high-quality ingredients and come in a variety of flavors to cater to different tastes. The vacuum-sealed packaging ensures that the tartes flambées retain their freshness and flavors for up to 10 days in our customers' fridge before being baked for 8 to 10 minutes.

So, why did we vacuum-seal them? Well, you know when you order pizza and it arrives all mushy, bland, and cold? Yeah, we've all been there. But we wanted to make sure our tartes flambées won't suffer the same fate. There's nothing quite like the amazing aroma of a tarte flambée baking in the oven, and let's not even get started on the incredible thin and crispy crust our customers will get to enjoy. It's hands down the absolute best way to relish our tartes flambées. Cherry on the cake, instead of ordering just one tarte flambée (like people usually do with pizzas), they can order a bunch at once. That's gonna seriously slash their delivery cost per tarte flambée. More yumminess, less dough spent!

10 years ago, people would have thought we were crazy to ask them to step into the kitchen. But things have changed now, especially after the COVID era. People are more conscious about quality, and they're not as scared of cooking anymore, thanks to those popular air-fryers everyone's crazy about.

But hey, if they're really feeling extra lazy or just super hungry, no worries. We'll give them the option to have our tartes flambées cooked and delivered ready to eat. It's all about convenience!

Customers will be able to place orders online through Club Frienchy, Doordash and Uber Eats apps. Orders will be fulfilled through partnering restaurants and these third-party delivery services. Pick-up and dine-in options will be available as well.

    

 

Marketing Strategy

To build our brand and attract customers, we plan to leverage social media platforms like Instagram and Tik Tok to share mouth-watering images of our tarte flambées and communicate the convenience of our vacuum-sealed products.

We will use USPS Every Door Direct Mail as well as a complement from our digital strategy. 

We will offer referral discounts to incentivize our customers to refer their friends and family to Club Frienchy, as well as loyalty rewards programs to incentivize repeat purchases.

We will collaborate with local influencers and food bloggers to increase our brand awareness and reach a wider audience.

We will also use targeted digital advertising to reach our target audience, which includes busy professionals,    students, and families who are looking for easy and delicious meal options.

Here is an example of what can be done:

Lead Generation Campaigns

Week 1: Social Media Giveaway

  • Offer a free tarte flambée to customers who follow us on Instagram and tag 3 friends in the comments.

  • Use the hashtag #FlambeeFrenzy and encourage followers to share the post on their own profiles.

  • Collect email addresses from participants and use them to create a targeted email campaign.

Week 2: Referral Program

  • Offer a discount code to current customers who refer friends to our restaurant.

  • Send out an email blast to current customers announcing the referral program and encourage them to share with friends.

  • Use a referral tracking system to monitor the success of the program.

Week 3: Instagram Ads

  • Create a Instagram ad targeting users within a 10-mile radius of our restaurant.

  • Use eye-catching imagery and copy to promote our delicious tartes flambées.

  • Include a lead generation form within the ad to capture email addresses.

Week 4: Email Campaign

  • Send out a targeted email campaign to subscribers acquired through the previous lead generation campaigns.

  • Highlight our unique selling points and offer a discount code for their next purchase.

  • Encourage subscribers to share the discount code with friends and family.

TikTok Campaigns

Week 1: Trending Hashtags

  • Create short, visually appealing TikTok videos showcasing our tartes flambées.

  • Use trending hashtags like #foodie, #trending, #yum to increase our reach.

  • Include a call-to-action to follow us on TikTok and visit our website to order.

Week 2: Influencer Partnerships

  • Partner with a popular TikTok influencer in the food and beverage industry.

  • Have the influencer create a video featuring our tarte flambées and offer a discount code to their followers.

  • Monitor the success of the partnership through the use of unique discount codes.

Week 3: User-Generated Content

  • Encourage customers to create their own TikTok videos featuring our tarte flambées.

  • Use the hashtag #FlambeeFrenzy to track and share user-generated content on our own TikTok page.

  • Offer a discount code to customers whose videos are featured on our page.

Week 4: TikTok Ads

  • Create a visually appealing TikTok ad showcasing our tarte flambées.

  • Use targeting options to reach users in our target demographic.

  • Include a lead generation form within the ad to capture email addresses.

USPS Every Door Direct Mail

Week 1: 1420 flyers  for $270

Week 2: 1469 flyers  for $277

Week 3: 1776 flyers  for $335

Week 4:   727 flyers  for $137

Total:     5,392 flyers for $1,019

Expected Results

Social Media Giveaway: 500 new followers on Instagram and 250 new email subscribers

Referral Program: 50 new customers and 25 new email subscribers

Instagram Ads: 1,000 impressions and 100 new email subscribers

Email Campaign: 15% open rate and 10% conversion rate

Trending Hashtags: 10,000 views and 500 new TikTok followers

Influencer Partnerships: 50,000 views and 1,000 new TikTok followers

User-Generated Content: 5,000 views and 100 new TikTok followers

TikTok Ads: 10,000 impressions and 500 new email subscribers

USPS: 50 new customers (average of 0.5 - 2% conversion rate)

Operations Plan

We're all about creating amazing tartes flambées recipes.

But guess what? We're not doing it alone! We team up with existing restaurants that aren't running at full speed. We're becoming their partners and sending them our recipes and customers' orders through our website, Uber eats and Doordash apps. They handle the production and delivery through these third-party services. This way, we dodge the high costs of owning and running our own physical restaurants. Plus, it lets us focus on making even more partnerships, up to a whopping 520 by the end of year 3. That's like only 0.001% of all the full-service independent restaurants in the US!

The really cool part is that our partnering restaurants get extra revenue (up to $10k/mo) without any additional charges. They've already got the staff and kitchen, so it's a win-win situation. And get this: we split the profits right down the middle, 50/50.

You know how the restaurant business can be tough, right? Well, the National Restaurant Association says that about 60% of restaurants bite the dust in their first year, and a whopping 80% go under within 5 years. But here's where we come in. By boosting our partnering restaurants' revenue, Club Frienchy is gonna kick those numbers to the curb. We're changing the game, folks!

As a virtual restaurant that operates exclusively online, we can totally work remotely, which means we can keep our costs low with a small team composed of social media managers, customers service employees and a C.O.O. Their job will be to get the word out on social media and collaborate with influencers to bring in new customers and partnering restaurants. This strategy is giving us an amazing 45%+ profit margin!

Management Team

Our management team has extensive experience in the food industry, with a combined 20 years of experience in various roles such as operations, marketing, and finance. Our team is committed to delivering high-quality, fresh, and convenient meals to our customers, and we are confident that we have the skills and expertise to make Club Frienchy a success.

 

 

Conclusion

Club Frienchy is a unique and innovative virtual restaurant concept that offers a convenient and fresh meal option for busy consumers. By leveraging existing restaurants and vacuum-sealed products, we can keep our costs low, delivering high-quality food directly to our customers' doorsteps, and opening partnerships at not cost. We believe that our business model has significant potential to capture a share of the food delivery market, and we are excited to bring our vision to life.

Financial Plan

We expect to generate revenue of $1,208,250 in the first year of operation, with a net profit of $535,897. 

We anticipate steady growth in revenue and profit over the next three years by having 520 partnering restaurants nationwide, reaching $28,505,250 in revenue and $15,024,576 in net profit.

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